Top Reasons Why Graphics Boosts Conversions – Part 1

There are many graphic designers that work in the internet marketing field, some are quite good at what they do and some are not really worth mentioning. However, graphic designers who really understand marketing especially when it comes to internet marketing are in the minority.

Without a doubt, when it comes to marketing, the use of graphics is essential. Many internet marketing gurus claim that you do not need any graphics at all to sell, which is true. This is because you ‘can’ in fact, convert your site visitors into a buyer by merely using words. So why are graphics so important for webmasters?

The reason is because proper use of graphics enhances the user experience, and it can even make your website stand out from the crowd. Not only that, you can even brand yourself properly and most of the time you will see that your overall conversion on your site increases when you use proper graphics on your site.

One of the things quality marketers constantly tell their students, and clients is that they absolutely must not bore their site visitors. There are just too many distractions in this world, hence if your site is very plain and boring, people will leave. If you cannot grab their attention the moment they arrive on your website, then you stand the chance to lose a customer forever.

This is more important today than ever before.  With the new Google “Animal” attacks (ie. Panda) your website is being judged by the user  experience more than ever.  It has been noted by several experts that Google is now using your sites “bounce” rate to calculate search engine rankings.  Although we can’t be sure to what degree this factor plays in rankings, we do know for sure it is becoming more and more important.

First impressions are crucial. The fact of the matter is, when it comes to selling you will need all the help you can get. Be extra careful not to use offensive graphics just because you can. Another pointer that a web designer must understand is that your graphics must not be too distracting that it actually does more harm than good.

You want your audiences to pay attention and then you will want them to go through your sales massage. Placing proper graphics at the right time and place, with marketing intention in mind, you will definitely see a boost in your conversions.

Below are a number of facts that demonstrate how good graphics can help you multiply your profits.

A Picture Is Worth A Thousand Words.

That’s right! A picture is worth a thousand words. I can’t tell you how many times I have been designing ads and have struggled to fit in all the words that I want to have in my message. On many occasions, I come up with mediocre ads and am not very pleased with my resluts.

Then after my ad runs with sub par results, I come upon a site with an image which explains exactly what I was wanting to say. My jaw hits the floor and I’m frustrated at the amount of time I put into a low converting ad to find out it could have been expressed so simply with an image. In these ads, there are only a few words, but the pictures kind of explain everything. Lesson learned the hard way. I do not always need to use words to express my thoughts because sometimes just by using a picture everything can be explained easily.

Using the right picture can replace a thousand words. Take any picture, and look at it, you can make a thousand stories out of just one picture and just let your imaginations fly.

A Quality Picture Helps To Sell – Better Conversions.

When you have a picture of your product, and if it represents the product in a proper way, you will find that your conversions increase significantly. Why is that? Let’s take EBay for example. EBay Power sellers know how important a picture is when they list their items on EBay. In fact, almost all successful EBay marketers swear by this. Without proper pictures and a lot of good angles, you will find it difficult to sell your products.

One reason for this is because on the internet when you are shopping you lose the ability to pick up an item and touch it as you would normally do so when you are in a shopping mall or store. Hence you will not be able to tell the quality of the product and the condition of the product.

This is why EBay power sellers always provide the best pictures taken with the best lightings. It is very important to include pictures of the boxes and provide shots from multiple angle. Humans need to be sure that the item is in a good condition, and that they are getting something of good quality before they will plunge in and pay their hard earned cash for the product.

Professional looking graphics build credibility and trust.

One of the fastest ways to build trust and credibility for your web presence is to use professional looking graphics. This is something people have been doing for as long as I can remember.

Not sure about this? Then ask yourself why a manager of a company dresses up with those expensive neck ties and a nice looking suit. It’s simple because it projects an image of professionalism and people will treat them with more respect.  Instant credibility is always given for the proper dress code and professional appearance.

So, if you could just take the time so revamp your website graphics, you will soon receive emails from your visitors asking you questions like you are an expert in your field. These small tweaks are very important if you want to do well in the world of internet marketing because people are very skeptical and they want to be careful with whom they deal with. If they feel that you are trustworthy and an expert then they will rely on you for answers.  And most importantly, many times they will pay you for it.

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