email marketing

4 Ingredients of a Successful Email Marketing Campaign

Want to make money online the legitimate and stable way? Well one of the best way to do this is to actually build a list and employ email marketing to your list. Most successful internet marketers have a strong list of their own. When we talk about a strong list, we are not only talking about numbers, but the responsiveness of the list as well. What this means to you as an internet marketer is that if you wish to success as an email marketer than your list has to be sizable and they need to be responsive. Now build a list in itself is a challenge. You need to get a good amount of traffic that goes to a good incentive.

When you have a list, you will then need to know how to manage that list. Managing a list requires a lot relationship building which usually involves giving away free and quality content and slowing gaining trust and brand awareness around your product. When you do that, you will slowly be able to see more and more people connecting with you and getting closer to you as well. So then what are the other elements that play good key roles to email marketing success? Read on to find out more.
The Subject Line is Important

The very first thing you want to look out for to improve your email campaigns are your subject lines. If your subject lines are not strong and if they do not matter to your subscribers, they will just start to ignore your emails and it won’t be before long that you feel as if your list isn’t very responsive.

A good responsive list needs to be trained. What I am indicating here is simply the fact that when you have a good strong subject line every time you mail out to your list, you are in fact training your list to open your emails. The more they like your subject headlines the more they will open your emails, the more they like the content that you give away, the more they will trust you and the more sales you will make. Pretty much common sense here but it is always easier said than done. In fact, many marketers out there are still making the mistake of just chunking out a useless or boring subject headline praying that their emails will be opened and read.
Tracking is Your Friend

Whenever you are sending out a broadcast or mailing a newsletter, you will want to track your email open rate and click through rate. These are very valuable Intel to help you understand how well your campaigns are doing. The more you track, the better you will do with your campaign as you begin to understand what is right and what is wrong with your emails. The thing with tracking is that when you do it, you will be able to see how well your emails are performing.

If it isn’t doing well, you can always go back and find out what is wrong with the email that you have sent out. Was it done to a bad subject headline (a quick look at the open rate and comparing it with your usual open rate should be able to tell you if that’s the problem or not) or was it a problem with your body copy (similarly you should be able to tell if you are tracking the click through rates).

Call to Actions Will Improve Your Click Through Rate

The next important element that you should take note of is called to action. It is proven that using proper call to action can help boost your click through rate. This is generally because humans are prone to be led. And as their leader you should always guide and urge your subscribers to take action within your email. As you are doing this you are also training your subscribers at the same time. The more you do this the better response you will start to see from your email campaigns.

Of course the results will only show if your email’s body copy is well written and relevant to what your subscribers want. The best thing you could do now is to actually try your best to show the people in your list that every time they click on your link, they will not be disappointed. This in return will show your list that you respect their time and you will only ask them to click on your links when you have the best and helpful information available.
With the Right Timing

When it comes to sending an email, you must absolutely try your best to send your emails out at the right time. There are times when people are just not in front of their PC. There are times such as holiday seasons where your subscribers are not into your offers. Hence, the right timing of your email is essential to your email marketing success.

Try to get into the shoes of your subscribers, ask yourself what is the best time to receive an email and when are you most probably at your desk. This timing could differ greatly in between niches so you have to understand your own niche thoroughly in order to get your timing right. When we talk about time, you should understand that the hours, the days and the season that you send out your email will affect the outcome or results that you seek. Hence, try your best to test and track your emails if you do are not certain when is the best time to send out your broadcast emails within your niche.

Another great way to find the best email timings is to sign up to the newsletter of the industry leaders. Find out when they send out their emails and copy their timings (of course you will still need to test and track). Chances are these industrial leaders have done an extensive research and testing to get the best mailing timing so that you don’t have to.

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