3 Email Marketing Tips That Work

Online marketing is no longer attached to just people who market online. In fact the growth of internet marketing is so amazing that a new set of wings was born and is allowing ‘offline’ businesses to take off in the internet marketing direction as well. One of the beauties that internet marketing has brought forth to the world of marketing is email marketing. It is in fact, one of the strongest forms of marketing tactics (also known as permission marketing) to date.

Email marketing allows business owners, offline or not, to keep in touch with their customers or prospects. Using the power of autoresponders we can now get clients to give us the permission to market to them using emails. This is just amazing in the sense that in the past, when people realize that they are being marketed to by you, they will avoid you like a plague. However, now, you can ask them politely if they are interested in your knowledge and if they wish to receive newsletters and marketing promotions from you.

If they said yes, then you’ve earned a subscriber, and you will be able to reach them with just a fraction of the cost that you would normally have to spend on marketing companies to make this happen for you. Now, not only can you make use of this to gather prospects, you can actually use autoresponders to help you set up a list of your existing buyers or clients so that you can try to upsell relevant products to them repeatedly. What this really is essentially is that you have gotten yourself the license to print money virtually. Here are some Email marketing tips that work. Use them in your business for a strong advantage over your competitors in your niche.

Be Clear on Your Campaign’s Objectives

Whenever you are setting up a new email marketing campaign, you need to be sure you are clear of what you wish to achieve on this campaign. It could be that you wish to make money out of this campaign, or it could be that you wish to build a solid relationship with your subscribers. It could also be that you just wish to educate your subscribers about what you are doing to help the community. Whatever it is, you need to be able to paint a clear picture of what you want to achieve with your campaign at the end of the day.

With such a strong objective clearly in your mind you will be able to design your landing page, your squeeze pages, and even your newsletters and autoresponder settings accordingly. When your campaign is highly optimized according to the goals that you had in mind, you are half way there. The next thing to do is to seek out for targeted traffic. Note that no campaign will work no matter how much thoughts and work has been placed onto it unless your traffic that comes in is targeted.

If the traffic that arrives on your landing page is just uninterested in what you have to offer, then you are just wasting your time, effort and in some cases money as well. Therefore, be sure that you have done your market research properly before creating your campaigns, and once your campaign is nicely done, put it out to test with life targeted traffic.

Now since email marketing is a number’s game, you will need to get a sizable amount of traffic and opt-ins to your campaign before determining if your campaign is indeed working out for you, and if it is worth your time to continue. If it is, then all you need to do is just to get even more traffic (targeted traffic of course) to your campaign and tweak the campaign accordingly. A great way to find out if something is wrong is to ask your subscribers via a broadcast for feedbacks or do a quick survey on your list to find out how you can further improve your email marketing service.

No Spam

People hate spam. This is a fact, and this isn’t going to change anytime soon. So be sure to place yourself as one of the good guys. Do not spam, and try to make it clear to your subscribers that you will never spam them. Express clearly on every possible chance that all the messages that you will send to them are solicited and that you would never betray their trust. In fact, a great way to do this is place a ‘We hate spam as much as you do’ right below the opt-in form. This can build a lot of trust with your readers and this can even reduce the ‘risk’ that people feel when then fill in their personal contacts onto your opt-in form.

Your Messages…

Not every email is created equally. The most important part of your emails is that you need to prepare a list of emails that you wanted to use in your newsletter. Be careful to not have a too long of a list and make sure that you have at least 7 – 10 emails lined up to be sent to your subscribers. Do not try to send all your email newsletters in a hurry. Take your time and let your subscribers have their time to consume your messages. Write your emails compellingly so that they do not sound too boring. Make sure to include teasers at the end of your emails so that your subscribers will be eagerly waiting for the next issue.

Anticipation is a great power to persuade your subscribers into wanting more. Use this psychological trigger to aid you in your marketing efforts. A good way to brand yourself in your marketing newsletter is to sign off your emails with links to a few of your established website. This way, your subscribers (even if they do not click through to your links) get a sense that you have been there for a long time. With a strong branding, you will get a better trust level, and this will help your email marketing campaigns immensely.

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